What will SSL do for me?
In this article, we take a look at what SSL certificates are and some of the benefits that come with them.
What is an SSL Certificate?
Simply put, an SSL Certificate allows for data to be transferred between the user and the server in an encrypted manner. This means that when a user logs into the website or enters any personal information, such as credit card information, the connection is a lot more secure.
Without an SSL Certificate, a website is a lot more vulnerable and any data that is transmitted to and from the website is not transmitted securely.
The Benefits to an SSL Certificate
There are many benefits to having an SSL Certificate and there are very few negatives, if any at all. So, let’s take a look at some of the benefits.
Data Encryption. An SSL certificate ensures that all of the data transmitted is only accessible by those that it is intended to be accessible by. In order to achieve this, SSL encrypts the data that it is being sent so that in the event someone does intercept the data, it cannot be read.
Users Recognise HTTPS as Safe. The majority of computer users recognise that HTTPS generally means that the website is safer than otherwise. Not only is an SSL certificate a lot safer for both the website and its users, but it is a great way for users to understand that the website is safe to use, and thus attract more customers.
Beneficial to SEO. Google, among other search engines, recognise and favour websites that have an SSL certificate because it shows the website is safer and takes the users safety into account. By having an SSL certificate, you will find that your online marketing campaign is a lot more effective, and you will have a lot more success from a competitive marketing standpoint.
Website Identity. It’s not uncommon for hackers and scam artists to target successful websites in order to leach off of their customers and defraud them of their money. With an SSL Certificate, regular users will notice the certificate and if it is not present, will realise very quickly that the website they are on is not in fact the website that they were hoping for.
Google on SSL Certificates
As of recently, Google have decided that they would like to start promoting SSL Certificates and the security that is brought with them. In doing so, they are promoting the fact that by the lack of presence of an SSL certificate, a website has almost no secure data transmission available and is therefore putting the website users at risk.
Following this, while Google already do so, they will be penalising website from an SEO standpoint in order to push more and more websites towards purchasing an SSL certificate and providing not only a safer website, but a website which does not put its user’s personal information at risk.
Ultimately, there are so few negatives to an SSL certificate that they aren’t worth mentioning. For a website user, an SSL certificate identifies the website as safe and therefore users will feel more comfortable in doing so. For the website owner, an SSL certificate allows them to grow their website at a much faster rate and heavily benefits them when it comes to search rankings. If you’re contemplating the purchase of an SSL Certificate and are unsure as to whether or not it’s worth it, then with the inclusion of the benefits above, I think it’s safe to say that it is undoubtedly worth it.